Tag Archives: Mary Gaitskill

Branding

Yesterday over lunch at the Grotto, where I’m subletting office space, another writer (also finishing up her novel) and I got on the topic of branding.  You know, the “author brand.”  I resisted the first time I heard the phrase, but have come to see its helpfulness.  You’ve heard of the elevator speech?  The one where you describe your concept or idea in a limited amount of time—from seven seconds to three minutes—to garner interest from that busy person with whom you’re sharing a metaphoric or actual elevator ride.  The author brand is part of the elevator speech repertory—those succinct, … Continue reading

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