Monthly Archives: January 2013

Branding

Yesterday over lunch at the Grotto, where I’m subletting office space, another writer (also finishing up her novel) and I got on the topic of branding.  You know, the “author brand.”  I resisted the first time I heard the phrase, but have come to see its helpfulness.  You’ve heard of the elevator speech?  The one where you describe your concept or idea in a limited amount of time—from seven seconds to three minutes—to garner interest from that busy person with whom you’re sharing a metaphoric or actual elevator ride.  The author brand is part of the elevator speech repertory—those succinct, … Continue reading

Posted in community, prayer, spirituality, writing | Tagged , , , , , , , , , , | 4 Comments

Excitement, please

It’s that time of year for making resolutions or—as some prefer—setting intentions. Don’t worry.  I’m not leading into a list of what I hope to achieve in 2013, at least not in terms of pages written, pieces published, books read, or pounds lost.  I am, however, going to write about what I want more of in 2013: Enthusiasm. I have a complicated relationship with the emotion, dating to an early humiliation on the schoolyard involving bunny ears.  Every since Halloween 1967, I’ve had to be careful, lest I show too much enthusiasm and wind up scarred by ridicule.  I’ll spare … Continue reading

Posted in agents, craft, reading, spirituality, teaching, writing | Tagged , , , , , , , , , , , , , , , , , , | 6 Comments